Juli Fairclough-Davis | Executive Coach | Leadership Consultant | Creative Thinker
With 24+ years of experience at the highest levels of corporate leadership, I help organisations unlock talent, elevate teams, and future-proof their workforce. Through JD Consulting, I work with companies and individuals—especially Gen Z and early-career professionals—to build authentic leadership and lasting capability.
Driven by Purpose. Powered by Experience.
From Wall Street to the Middle East, I’ve led transformation and talent strategy for some of the world’s most respected institutions—Merrill Lynch, Julius Baer, UBS, ADIA and more. My approach blends deep corporate knowledge with a human-first mindset, shaped by a global lens and a passion for progress.
Today, I’m focused on leadership development that lasts—whether coaching senior teams, guiding graduates, or designing learning programmes that stick.
I’m also a creative at heart. Interior design and art aren’t just passions—they’re how I stay inspired, imaginative, and balanced.
Strategy design & execution
Organisational transformation
Learning & development frameworks
In-country representation
Team and workshop facilitation
Confidence, communication and career growth
1:1 Leadership and Management Coaching
EdgeUp delivers staged development for university students and emerging graduates via FreshersEdge, GradEdge, and CareerEdge.
Evidence-based tools that build confidence, capability, and career readiness.
Following a restructuring that elevated first-time managers, Juli designed a three-month Manager Acceleration Programme blending coaching, classroom labs, and hands-on practice. The curriculum built core people-leadership skills—purposeful team meetings, structured 1:1s, constructive feedback and difficult conversations, plus performance and year-end reviews—reinforced through role-plays and live cases. Result: confident, consistent managers with a clear operating rhythm and higher-quality team conversations. - Bank Of America Merrill Lynch
Juli co-developed the European Optimal Practice Model (OPM) with US colleagues—a structured coaching framework for Financial Advisors and their teams across 17 countries. She led location-by-location sessions to analyse books of business, pinpoint gaps, and set time-bound goals with clear ownership. Juli also coached regional leaders to embed the model and translate action plans into daily practice, establishing a common operating rhythm for growth, client coverage, and execution. - Merrill Lynch
For the integration of Merrill Lynch’s international wealth business into Julius Baer, Juli led the HR Transformation workstream—uniting American and Swiss cultures across 17 countries in Europe, the Middle East, and South America. She built manager capability at scale (difficult client conversations, influence, executive presentation) while orchestrating senior stakeholders and parallel workstreams. In tandem, she directed remote teams to execute complex asset transfers and reconciliation—moving 80 billion in assets over 10 months with zero operational losses. Through targeted coaching and on-the-ground support for regional teams and advisors, the integration landed cleanly and strengthened performance. - Julius Baer
Juli co-designed with IMD and the Head of Leadership Development a two-year Senior Leadership Program for the bank’s top 120 executives. The journey blended targeted coaching, immersive off-sites, and high-intensity simulations—crisis, negotiation, and physical-resilience—tied to live business priorities. Outcomes: a stronger succession bench, tighter cross-division networks, and measurable 360° gains in collaboration and execution, with action-learning projects delivering practical recommendations back into the business. - UBS
Juli partnered with senior leadership to redesign the UAE National talent journey end-to-end—recruitment, onboarding, and early-career development. Selection moved to a competency model combining cognitive, behavioural, and career-preference assessments. A 12-month onboarding was replaced with a 7-week intensive blending finance fundamentals, professional skills, real-world projects, and a capstone. Each business unit adopted a 3-year early-career roadmap aligning technical training and accreditations with structured professional-skills development - ADIA
Over 24 years, I’ve coached wealth managers, leaders, founders, and professionals across the UK, Europe, Asia, and the GCC—covering practice management, start-up launch, productivity, cross-cultural leadership, and values-led career transitions. My style blends clear frameworks with cultural nuance to drive practical behaviour change.
Impact highlights: in wealth management, team realignment and smarter client coverage across 17 EMEA locations lifted AUM and revenue. A corporate leaver moved past limiting beliefs to launch a profitable business. A private wealth adviser rebalanced a book where 85% of effort drove only 20% of revenue—freeing time, improving results and wellbeing. A relocating leader adapted to Middle Eastern norms, rebuilding trust and performance. A finance professional reframed success beyond status, choosing a purpose-led career and life - Various

Juli is a very impressive and thorough individual. We worked together on a number of strategically significant development programs that were potentially challenging to undertake. Juli brought a 'big picture' view to the engagements, as well as a grasp of detail that meant the work was executed very efficiently and effectively. This is a balance that is not easy - but Juli brought the same charming, personable and robust approach to every critical professional interaction.
As a co-founder of Templar Advisors, I would pursue the opportunity to work with Juli in almost any capacity: as a client of hers, a colleague / member of the same team, as a vendor, or as an associate.
Juli is a very talented, energetic and personable Practice Management Consultant and a pleasure to work with. She takes her responsibilities very seriously and in our organization was always looking to assist our Financial Advisers in taking their practice to the next level. She has a wonderful personality that puts people at ease when she is working with them. She would be an asset to any organization as a consultant or employee.
Juli is an excellent consultant with great and amazing knowledge of coaching, training, and personal development. She is an outstanding coach for executives in the financial industry who are ready to challenge their own paradigms and think differently. Many financial advisors who worked with her find her enthusiasm inspiring and motivating. Juli has built great rapport with financial advisors who supported them in their business strategy, and team agreements ensuring they provide their clients an outstanding service of expertise and product offering. Working with Juli I found her to be one of the most passionate, professional, honest and dedicated people I know.
I would strongly recommend Juli to anyone who needs a constructive, challenging or creative coaching. She has terrific communication and leadership skills- her coaching skills are a must with any organization that seeks excellence and performance from their people.
Juli is a great and genuine personality with a high stance on living her personal values like honesty, openness, integrity and acknowledgement to people she is working with. She is ambitious and wants to add value for the organization and developing people to be successful. This attitude made Juli very successful in a complex international M&A project in which she was working effectively in different countries and cultures in Europe, Latin America and Middle East. Juli is adding creativity and imagination to projects and actions and having things at the right place at the right time. Juli is able to manage a huge workload over a longer period of time, getting things done on schedule. By working with others she is energizing and persuading through her contagious enthusiasm and paying attention to what motivates others and encourages them to act. As a coach Juli puts people at ease and is challenging and supporting coachees professionally and with emotional intelligence. Juli is strongly contributing in any organization as a respected and trusted leadership development and learning specialist”
I have been working with Juli since I met her in Abu Dhabi in 2018. I had recently taken a new role in the gulf and needed to build a team and my own leadership skills to execute my role. Juli designed off-sites, workshops and action plans that helped me, and my team focus on the task at hand, breaking down what we needed to do over key milestones.
Most recently I have used Juli to coach me through a career move back to the US, her action-oriented coaching, combined with focused tracking of tasks helped me secure the job and position.
I would recommend anyone wanting a pragmatic, action focused coach, for either their team or personally, to consider Juli as a key enabler in this process.
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